Pack your winter woolies away and start making some space in your wardrobe because Seed Heritage has arrived at Myer just in time for Spring.

The Seed Heritage story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of Seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. Fast forward to 2015: Seed Heritage is now available at selected Myer stores and offers inspiring yet accessible fashion for both women and children in the form of Seed Woman & Seed Child.

seed woman

Finally the light at the end of the winter tunnel is in sight and Seed Woman has a new mantra: Stay Golden. That’s exactly what we intend to do!

Creating a golden-hued world this summer is made effortless with versatile and classic neutral colour palettes. Hot summer black coordinates are peppered with waist-slung sashes, tactile suede and fringe detailing. Take monochrome magic into the warmer seasons with a white, one-shouldered midi dress, belted blazers, form-fitting bodysuits and floaty culottes.

This season, trousers make the woman. Flared pants elongate lavish legs, all the better to sashay across the boardwalk in. Black, white or denim, night or day, they’re yours for dressing up or dressing down. Teamed with a safari-style button-down, a long-sleeve crop or a voluminous man-style shirt, these tailored looks will carry you through from the sheen of sunrise to the afterglow of sunset. Top it off with a light trench in a sandy hue and you’re ready for long, balmy summer days.


Seed Myer

Seed Myer

Seed Myer

Top left: Floral Wrap Dress & Mule Wedge
Top right:
Lace A-line Crepe Top, Flare Jean and Tan Block heel
Silk Tie Top, Slim Flare Pant & Brooke Lace Up Heel
Bottom left: Funnel Neck Bodysuit, Suede Fringe Skirt & Eyelet Mule
Bottom right: Tie Suede Dress

seed child

It’s a pattern party this summer! Pair novelty animal prints, fruit-themed ensembles, nautical patterns and pretty dresses with this season’s staple denim for play dates that are as colourful as their imaginations. For the girl who’s no wallflower, choose patterns that let her shine brightly and pastels that pop when worn with relaxed tees.

Sweaters embellished with seaside imagery call for the boys to make this summer their most fun yet. Drawstring shorts in rosy shades of watermelon, muted green and a cool camouflage print are paired with blue, yellow or white shirts and sweaters, because you’re never too young for colour blocking!

For the littlest playtime pundit, the mighty jungle makes tiny wardrobes grrreeat fun! Make a statement, or seamlessly integrate with everyday staples. Zebra stripes and tiger spots are the new neutrals.

Seed Heritage Myer

Seed Heritage Myer

Top: Boys Map Tee with Boys Pull On Short | Boys Stripe Boat Tee with Boys Retro Track Pant
Bottom left:
Boys Whale Sweat, Boys Pull On Short & Boys Stripe Boat Shoe
Bottom right: Girls foil spot tee, Girls Stripe Harem & Double Buckle Sandal | Girls Embroidered Dress & Girls Silver Brogue

Seed Heritage is available at the following stores now:

Myer Melbourne
Myer Carindale
Myer Sydney
Myer Chatswood (Seed Woman only)
Myer Highpoint
Myer Pacific Fair
Myer Morley
Myer Parramatta
Myer Adelaide
Myer Bankstown (Seed Child only)
Myer Brisbane
Myer Perth

Seed Heritage will be rolling out in other Myer stores around the country over the coming months.
To find your nearest Myer store click here.

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